VIVANESS Germany 2025: Nuremberg Natural Personal Care & Wellness Expo

Event Name: VIVANESS Germany
Category: Cosmetics
Event Date: 11 – 14 February, 2025
Frequency: Annual
Location: Nuremberg Messe Convention Center (Messe Nürnberg), Messezentrum 1, 90471 Nuremberg, Bavaria, Germany
Organizer: NürnbergMesse GmbH – Messezentrum 1, 90471 Nürnberg, Germany
Phone: +49 9 11 86 06-89 96
Email: info[at]biofach.de
Timings: 09:00 AM – 18:00 PM
Tickets: Visitor Registration Required – Click Here!

VIVANESS Germany 2025: 36th Edition

Natural cosmetics integrated into BIOFACH 2025!

As part of the holistic adaptation of the hall concept of the world’s leading trade fair for organic food, we are going “back to the roots” towards a compact, lively trade fair experience that is focused on the needs of our customers and current market developments!

In future, you will find everything about the natural cosmetics product range on the BIOFACH website.

We look forward to seeing you again from February 11 – 14 in Nuremberg!

The VIVANESS in Nuremberg is an international trade fair specializing in natural cosmetics and wellness. Since its inception in 1999, the fair has evolved into an indispensable event for industry insiders and is organized by NürnbergMesse GmbH. It takes place annually in February, attracting exhibitors and visitors from around the world.

VIVANESS serves as a platform for showcasing the latest trends and innovations in natural cosmetics. It provides manufacturers, retailers, and professional visitors with the opportunity to learn about the latest products and services and to exchange ideas. A particular focus is on successful distribution channels, internationally recognized labels and certifications, customer loyalty, and emerging trends in the industry.

The fair is characterized by an impressive range of exhibitors – from global market leaders to innovative industry pioneers. This offers a unique opportunity to experience the diversity and innovations of the natural cosmetics and wellness industry. In addition to the exhibition, the VIVANESS Forum hosts numerous lectures, discussions, and presentations where experts share their knowledge about natural beauty, wellness, and health.

The Nuremberg fairground, with its modern infrastructure and central location in Europe, provides the ideal setting for this international trade fair. With excellent transport links and a range of services, the Nuremberg fairground is an attractive meeting point for exhibitors and visitors from all over the world.

In summary, VIVANESS is a comprehensive industry event that focuses on expertise, innovation, and networking. It offers a unique platform for everyone active in or interested in the world of natural cosmetics and wellness.

This year the VIVANESS takes place on 4 days from Tuesday, 11.02.2025 to Friday, 14.02.2025 in Nuremberg already for the thirty-sixth time.

Highlights:

What’s New at VIVANESS 2025 Organic Expo

VIVANESS 2025 is a significant international on-site exposition for the organic cosmetics and procurement industry. VIVANESS 2025 will take place from February 11th to 14th at Messe Nurnberg in Nurnberg, Germany. It annually attracts over 50,000 participants, including start-ups, industry professionals, major corporations, and other industry professionals. Initially a subdivision of BIOFACH, VIVANESS became a partner exhibition in 2007 and has since evolved into a leading event for organic products.

Professionals from more than eleven sectors, including pharmaceuticals, personal care, healthcare, cosmetics, fragrance, retail, tourism and packaging, are often drawn to VIVANESS and BIOFACH. Participants at the events include association representatives, contract manufacturers and R&D professionals. 3,738 exhibitors and 47,561 trade attendees attended the 2020 edition, demonstrating the event’s major influence on the industry.

Highlights of the VIVANESS 2025

The VIVANESS 2025 exhibition allows attendees to overview industry innovations, improvements, trends, etc.  You can witness the market developments by examining the latest products and speaking with exhibitors. The exhibition is divided into ten zones for ease. Each space is focused on specific product categories to make procurement easier:

• Organic and natural cosmetics
• Industry additives and raw materials
• Packaging and contract manufacturing
• Decorative cosmetics
• Special cosmetics / care
• Skincare
• Body care
• Hair Care
• Fragrances
• Chemist articles
• Service providers and media

The Special Show Breeze at VIVANESS 2025 runs concurrently with the main exhibition. It offers boutique companies, startups, small manufacturers, and niche marketers a stage on which to demonstrate their imaginative ideas, packaging, concepts, and marketing opportunities. It also features advanced fragrance and personal care trends. Retailers, store owners, hotels and healthcare professionals are drawn to this sub-event because it promotes networking and idea sharing.

Visitors Profile:

VIVANESS 2025 attracts worldwide professionals. Here are the details:

• Convenience, health, cosmetics and personal care store owners / managers
• Retailers and wholesalers
• Personal service providers
• Healthcare specialists like dentists, physicians, nutritionists, massage therapists, dietitians, dermatologists and cosmetic surgeons
• Packaging specialists such as engineers
• Institutions like universities and certification companies
• Contract manufacturers
• Tourism industry specialists like hoteliers
• Sales representatives
• Media representatives
• Chemists and chemical technicians, chemical engineers
• Beauticians, cosmetologists, hair stylists, hairdressers, barbers, color analysts, cosmeticians, nail technicians and electrologists
• R&D specialists
• Spa owners / managers
• Fragrance evaluators, perfumers and appraisers
• Manufacturers and distributors
• Makeup artists