ProWine China 2024: Shanghai International Wine & Spirits Expo

ProWine China : Event Name
Category: Food and Beverage
Event Date: 12 – 14 November, 2024
Frequency:  Annual
Location: Shanghai International Exhibition Center (SNIEC), Hall W4-W5, 77 Xingyi Road, Hong Qiao, Changning District, Shanghai 200336 China
Organizer: Messe Düsseldorf GmbH, Stockumer Kirchstraße 61, D-40474 Dusseldorf, Germany
Phone: +49-211 4560-585
Email:  ProWein[at]messe-duesseldorf.de
Timings: 10:00 AM – 18:00 PM
Tickets: Visitor Registration Required – Click Here!

ProWine China 2024: Event Profile

As the world bids farewell to a special and eventful 2023, ProWine Shanghai 2024 is set to return to the Shanghai New International Expo Center from November 12 – 14, 2024, the first time since the Covid-19 pandemic to reopen its doors to overseas exhibitors. As the leading trade fair for wines and spirits industry in Chinese Mainland, ProWine Shanghai has the important task of organising and presenting a top-notch industry event to all the long-awaited exhibitors, trade visitors and partners, for the continuous growth and progress of the sector.

In its 8th year ProWine China has become firmly established in Shanghai. During 12 – 14 November 2019, ProWine China, the ever largest edition so far, saw many high-class business opportunities and rewarding interactions among producers, importers, distributors, key buyers and industry experts.

ProWine 2019 welcomed 820 established wine producers and distributors from 37 countries with 10% increase in exhibition space. What’s significant was the impressive number of trade visitors, total 20,640 attending the three-day trade event, which is an increase of 9% compared with ProWine China 2018. More visitors came from provinces and cities like Beijing, Guangdong, Xinjiang, Hainan, Shandong, Liaoning and Fujian who were able to view and taste first-hand a wide variety of wine and spirits.

Visitors: At A Glance

ProWine 2024 is a China’s leading international trade fair for wines and spirits. It creates a platform both for international dealers and producers and for local suppliers to present themselves, establish contacts and get to know the Chinese market. ProWine adds new highlights, develops trends and assumes a key role in the wine trade – optimum conditions to serve as a gateway to China, the world‘s number one growth market. Its focus at ProWine China is on quantity, quality and variety.

The three-day event attracted 20,640 professional visitors, which is an increase of 9% from the last edition (2018: 18,936 visitors). Besides local visitors, more trade visitors from Beijing, Guangdong, Xinjiang, Hainan, Shandong, Liaoning and Inner Mongolia came to visit. It shows that ProWine China‘s influence in the Chinese market is expanding.

ProWine China 2024: Target Groups