Korea Makgeolli Expo: MAXPO 2024 – Seoul Yangjae aT Center

Korea Makgeolli Expo (MAXPO) : Event Name
Category: Food and Beverage
Event Date: 10 – 12 May, 2024
Frequency: Annual
Location: Seoul Yangjae aT Center – Seocho-gu, Gangnam-daero, 27 aT, Seoul, South Korea
Organizer: Korea Makgeolli Association
Phone:
Email:
Timings: 10:00 AM – 18:00 PM

Industrial fair on traditional Korean alcoholic drink

Korea Makgeolli Expo: Makgeolli’s ‘NEW HEYDAY’

‘Korea Makgeolli Expo (here in after referred to as Maxpo)’ is growing into the best exhibition representing Korea’s traditional alcohol.

Recently, the demand for our traditional alcohol ‘Makgeolli’ has increased along with the interest of the MZ generation, and the consumer market is growing significantly.

‘Maxpo‘, which has been held since 2022, recorded 25,000 visitors (approximately 80% of the MZ generation) through young marketing with over 100 breweries, and was certified as an exhibition by the Ministry of Trade, Industry and Energy for the second time (Certification No.2023-1-56).

Maxpo 2024 promises to provide optimal promotional effects and business creation to participating companies through various side events and business platforms. We hope that you will participate in the ‘3rd Korea Makgeolli Expo (Maxpo)’ held in 2024 and become the protagonist of the change of younger generations in the makgeolli industry.

Highlights:

• Exhibition area: 3,793 m2
• Participating companies: 95 companies
• Booth size: Booth 161
• Number of visitors: 25,087 people

Side Event: Korea Makgeolli Expo

B2B program

• Opening ceremony
• MAXPO Seminar
• Live commerce and individual promotional video support
• MAXPO Domestic and International Buyer Distribution Consultation
• Korea Makgeolli Expo Online Exhibition Hall
• Makgeolli and Traditional Liquor Forum

B2C side events

• Joseon Paldo Makgeolli Tasting Zone
• Pro Makgeoller 2nd Supporters
• Korea Makgeolli Expo King Awards (ep.2 Game of Thrones)
• Makgeolli making and yeast stepping experience
• Various prize events

Exhibition Items:

Makgeolli Hall : Traditional makgeolli, premium makgeolli, fruit (vegetable) makgeolli, sparkling makgeolli, lactic acid bacteria makgeolli, functional makgeolli, makgeolli kit, etc.

Traditional Juche :  Soju / distilled liquor, liqueur, medicinal liquor / cheongju, fruit wine, other alcoholic beverages

Special liquor store : Fruit wine, wine, sparkling, cider, etc.

Snacks : Jeon, convenience food (mealkit), convenience store snacks, processed snacks, etc.

Makgeolli Startup Center : Franchise, dispenser, kitchen equipment, vending machine, display stand, accessories, etc.

Related products : Derivative products :Vinegar, cosmetics, bodycare, shampoo,  soap, petfood, etc.
Related products: Raw materials, additives, snacks, drinking glasses, containers, characters, etc.

Manufacturing Technology Center : Pre-treatment: Sterilizer, distiller, fermenter, dryer, manufacturer, crusher, etc.
Process: Injector, capping machine, sealer, bottle sorter, etc.
Post-processing: Packaging machine, labeler, container, conveyor, etc.
Equipment / technology: Humidifier, microscope, etc. Storage, automation equipment, smartfactory,
design / design, etc.
Our Rice Promotion Center : Local governments, agricultural organizations and institutions, local food, other agricultural equipment, etc.
Service Center : Travel / tourism, franchise, distribution, fund, finance, books, etc.