Macfrut 2025: Italy Fruit & Vegetable Supply Chain Expo, Rimini

Macfrut 2025 – Business event for professionals in fruit and vegetable sector, both in Italy and abroad at Rimini Expo Centre

Event Name: Macfrut
Category: Agriculture and Forestry
Event Date: 07 – 09 May, 2025
Frequency: Annual
Location: Rimini Expo Centre – Via Emilia, 155, Rimini, Italy
Organizer: CESENA FIERA S.p.A. Via Dismano, 3845, 47522 Cesena (FC) – Italy
Phone: +39 0547 317435
Email: info[at]macfrut.com
Timings: 09:30 AM – 18:00 PM
Tickets: Free Online Registration – Click Here!

42nd edition – Macfrut is the benchmark event for professionals in the fruit and vegetable sector, both in Italy and abroad

Macfrut 2025: About

Macfrut is a leading trade fair for professionals operating in the national and international fruit and vegetables sector. The great premises of the exhibition, the growing number of Italian and foreign companies participating, the dynamic areas, and a wide range of initiatives aimed at promoting innovation and internationalisation are the features that make it a key event for professionals and buyers.

Macfrut is a vertical exhibition that represents the entire supply chain, with 9 sectors involved: Production & Trade, Machinery & Plants, Packaging, Agricultural Machinery, Greenhouses & Irrigation Systems, Spices and Herbs, Nursery & Seeds, Biostimulants, Logistics & Services.

Opportunities for visitors: B2B meetings with exhibitors, high-level meetings and conferences, dynamic areas, etc. All the collateral events at Macfrut offer numerous business opportunities, knowledge and insights.

Macfrut is becoming an increasingly international trade event offering the chance to do business while showcasing technical expertise, know-how and excellent products.

The most significant figures of the 2023 edition:

Macfrut: The Supply Chain Trade Fair

Thanks to the exclusive Business Matching programme, registered exhibitors will have the chance to schedule B2B meetings with specially selected international buyers and decision makers who will be present at the trade fair, as well as with exhibiting companies and visitors.

Business Matching & International Buyers

CALABRIA – PARTNER REGION

Bergamot, citron, PGI clementines, PGI Rocca Imperiale lemons, PGI Tropea onions, PGI Sila Potatoes, kiwis and strawberries: these are just some of the flagship products that will represent the Calabria region at Macfrut, with dedicated events and tastings to not only showcase its versatile cuisine and high-quality produce, but also to share information about the history, culture and traditions of Calabria, in the spotlight at the 2023 edition.

LATIN AMERICAN DAYS

Latin American countries will be in the spotlight at the 42nd edition of Macfrut, organised in collaboration with IILA (the Italian-Latin American International Organisation), the Italian Ministry of Foreign Affairs and International Cooperation, AICS (Italian Agency for Development Cooperation) and ITA – Italian Trade Agency, with a dedicated exhibition hall for participating international companies, institutions and professionals. Multiple events will focus on opportunities for the fruit and vegetable sector: technical tours, workshops, show cooking sessions and B2B meetings. The FORUM PYMES AGRO will also take place, promoted by IILA, in an effort to strengthen relations between Italian and Latin American SMEs, make new proposals, and address future challenges.

BIOSOLUTIONS

In order to meet consumer demands, fruit and vegetable production will have to increasing rely on natural plant protection, plant nutrition and biostimulation products, i.e. BIOSOLUTIONS. At Macfrut 2025, Biosolutions companies will showcase their main innovations to industry professionals, and the most outstanding innovations will receive an award during the Biosolutions Innovation Award ceremony.

THE RED PLANET

THE RED PLANET is a new meeting format dedicated to players in the tomato supply chain, from seed companies to modern distributors. The project, based on an analysis of end consumer needs that emerged through market research and dedicated panel tests, offers a direct experience of how consumer demands can be translated into feasible supply chain projects involving industry players.

A truly immersive experience to discover the world of tomatoes, from farm to fork.

AQUA CAMPUS

The exhibition halls will feature a dynamic area dedicated to innovations and technologies applied to irrigation. In addition, guided technical tours will take place, offering live demonstration of cutting-edge water management technologies applied to horticulture.

PLANT NURSERIES AND VARIETAL INNOVATION EXHIBITION

A new exhibition entirely dedicated to innovations in the nursery industry. A specialised event where nurserymen, breeders, producers, experts and researchers, representing a sector that has become strategic for the development of modern fruit growing, can get together. Several conferences, technical seminars and workshops will be held during the exhibition, covering topics such as the certification of nursery materials and varietal innovation. In an exhibition area reserved for the nursery industry, Macfrut visitors will be able to find out all the results achieved globally in the nursery industry, exchange views and forge relationships with those who create and develop innovations in fruit growing worldwide.

Prime Sectors:

It is a vertical trade fair representing the entire fruit and vegetable supply chain with 9 Sectors: